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Friday, May 25, 2007
Thursday, May 24, 2007
Fast Company on Brand Authenticity
Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal -- and risks -- of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here's how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From Disney's opening of Main Street USA in 1955 to user-generated content, here's a look at how authenticity has evolved over time.)
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal -- and risks -- of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here's how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From Disney's opening of Main Street USA in 1955 to user-generated content, here's a look at how authenticity has evolved over time.)
Sixth Circuit vacates order in Ford Motor Company v. Mustangs Unlimited
The Sixth Circuit Court of Appeals vacated the district court's order setting aside the parties consent judgment. (Ford Motor Company v. Mustangs Unlimited, Inc.)
Ford claimed that Mustangs breached the terms of its consent judgment by continuing to sell automobile accessories and other merchandise bearing the Ford trademarks. The district court agreed and set aside the consent judgment.
The Sixth Circuit vacated the order because the record showed no basis upon which the Sixth Circuit could hold that the district court acted within its discretion in granting relief from judgment in the case.
Ford claimed that Mustangs breached the terms of its consent judgment by continuing to sell automobile accessories and other merchandise bearing the Ford trademarks. The district court agreed and set aside the consent judgment.
The Sixth Circuit vacated the order because the record showed no basis upon which the Sixth Circuit could hold that the district court acted within its discretion in granting relief from judgment in the case.
