Thursday, February 15, 2007

BuySafe sues eBay

Auctionbytes reports that BuySafe sued eBay for trademark infringement over eBay's "buy safely" section on an individual item page. BuySAFE describes its solution as follows

buySAFE offers a unique solution to one of the biggest challenges that online shoppers face – knowing who to trust.

A buySAFE Seal on a merchant's Website or marketplace item listing indicates that the merchant has:

* passed the rigorous buySAFE Certification Process to ensure they are trustworthy and reliable;

* agreed to allow buySAFE to continuously monitor their performance in every transaction; and

* qualified to guarantee their transactions with a bond from buySAFE and its surety partners — Liberty Mutual, Travelers, and ACE USA.

Consumers who wish to make a purchase from buySAFE Merchants may visit buySAFE Shopping at, or may search for buySAFE Bonded Items on eBay, Auctions,, or select retail Websites. At any time, there are millions of Bonded Items for sale online.

eBay states that it uses the phrase "buy safely" in a descriptive manner.

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