You can travel the world over and give speeches on brand dilution. Explaining how a brand that was once synonymous with the finest real estate in the world is now synonymous with a canceled TV show, water, steaks, a doll, vodka, a perfume, a game and an online University that tries to sell questionable advice and products and is one of the biggest spammers on the Internet.
Ouch. Trump held a "free" seminar here in Columbus a few months back. I signed up to go to see what it's all about, but I had to clip my toenails that night, so I didn't go.
Technorati Tags: branding, brand dilution, brand extension, Mark Cuban, Donald Trump
