Thursday, February 1, 2007

Quote from John Stuart, former Quaker Oats chairman

From The Making of a Name - The Inside Story of the Brands we Buy

If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar - and I would fare better than you.

A nice little quote that illustrates the value of brands and trademarks.

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