BrandWeek Article on Team Colors

There's a nice article on BrandWeek regarding the recent string of victories schools have been racking up in enforcing their school trademarks.

As these lawsuits show, colleges and universities are on the legal warpath to protect their trademarks. Why? It's something that any marketing major in these schools likely learns in freshman year: Licensing translates to serious revenue.

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The message is one that extends to sports marketers everywhere, and it is a warning. The free rides you've been able to take on college coattails (be they green-and-white, crimson-and-gold or scarlet-and-gray) are over. The LSU v. Smack Apparel decision has made this clear—in black-and-white.

Technorati Tags: trademark, enforcement, sports, branding, licensing

How Sony BMG Prevents Online Brand Abuse

Free online webinar from law.com entitled "How Sony BMG Prevents Online Brand Abuse."

Date: January 31, 2007
Time: 1:00 pm, Eastern Standard Time

Description

Please join MarkMonitor for a complimentary educational webinar featuring Sony BMG. During this Law.com-hosted event, you will hear about the latest trends and best practices in establishing, maintaining and protecting your brands on the Internet.

This live event will be moderated by Law.com and will conclude with a highly-collaborative Q&A session with our panelists.

You will learn about:
- Establishing strong identity ownership rights globally
- Monitoring broadly for trademark abuse on the Internet
- Surfacing online channel infringements
- Detecting and prioritizing the most serious abuses
- Responding rapidly, appropriately and cost-effectively to each type of abuse