Coca-Cola owns Minute Maid, whose website displays the trademark THERE'S GOODNESS IN EVERY MINUTE. The application for this mark was filed on June 6, 2006. Again, the basis was 1(b). For this application, Coke did not file an Amendment to Allege Use prior to approval of the mark for publication. Coke must now wait until after the PTO issues a notice of allowance to then file a Statement of Use. Coke is clearly now using the THERE'S GOODNESS mark, so once the PTO issues the notice of allowance, one would expect Coke to file the Statement of Use.
Now, we'll just have to speculate that Coca-Cola's next campaign for Minute Made will center around the FIND MORE HEALTH IN EVERY MINUTE mark. While the THERE'S GOODNESS campaign suggests that Minute Maid is both good and good for you, the FIND MORE campaign suggests that Minute Maid is a healthier drink than other drinks.
What's interesting is that both marks share the words "EVERY MINUTE" leading us to wonder what other marks Coca-Cola has applied for with those words. This search, ("every minute")[bi] and ("coca-cola")[on], shows only four. (Again, only the TARR links work).
|Serial Number||Reg. Number||Word Mark||Check Status||Live/Dead|
|1||78901640||THERE'S GOODNESS IN EVERY MINUTE||TARR||LIVE|
|2||78901623||THERE'S GOODNESS IN EVERY MINUTE||TARR||LIVE|
|3||77046358||FIND MORE HEALTH IN EVERY MINUTE||TARR||LIVE|
|4||75669335||SQUEEZE EVERY MINUTE||TARR||DEAD|
So there you have a mini example of how you can use the PTO's trademark database to see what your competitor's next campaigns or brands will be.
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