JUST PLAIN JOE COFFEE COMPANY "GOURMET COFFEE AT A REASONABLE PRICE" THE JUST PLAIN JOE COFFEE COMPANY, IN CONJUNCTION WITH THE CAROLINA COFFEE ROASTING COMPANY, GOES ALL-OUT TO BRING YOU THE FRESHEST WHOLE BEAN COFFEE WITHOUT ALL THE PRICEY TRAPPINGS. OUR IDEA IS THAT A FIRST-RATE CUP OF COFFEE SHOULDN'T COST AN ARM AND A LEG AND OUGHT NOT FORCE YOU TO HOCK YOUR STUFF TO BUY A POUND OR TWO. OUR HOPE IS THAT YOU ENJOY THIS REASONABLY PRICED COFFEE AS MUCH AS WE ENJOY PRODUCING IT FOR YOU PROUD TO BE AN AMERICAN COMPANY P.O. BOX 884, STEVENSVILLE, MD 21666 NET. WT. 1 LB
The trademark owner, who filed the application himself online, meant to register JUST PLAIN JOE COFFEE COMPANY.
But instead of selecting a "Standard Characters" mark, the applicant selected "Special Form (Stylized and/or Design)."
And then he attached an image containing the above text:
I'm pretty certain Joe didn't mean to register such a long mark. He just didn't realize that the PTO considers all of the literal elements of the submitted image as the "word mark." While the applicant saved money in attorney fees, he did pay the following fees to obtain registration of the above mark:
$335 - processing fee
$100 - petition fee to revive (11/21/2005)
$150 - extension of time to file statement of use (11/21/2005)
$100 - petition fee to revive (3/24/2006)
$150 - extension of time to file statement of use (3/24/2006)
$100 - statement of use
Related: Erik J. Heels' pointer to the mark:
THE SLEEP SHOP (NOTE: IF THIS NAME IS NOT ACCEPTABLE, AS AN ALTERNATIVE, I WOULD BE SATISFIED WITH THE TRADEMARK "THE SLEEP SHOPPE")
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