Monday, March 12, 2007

BrandWeek Article on Team Colors

There's a nice article on BrandWeek regarding the recent string of victories schools have been racking up in enforcing their school trademarks.

As these lawsuits show, colleges and universities are on the legal warpath to protect their trademarks. Why? It's something that any marketing major in these schools likely learns in freshman year: Licensing translates to serious revenue.


The message is one that extends to sports marketers everywhere, and it is a warning. The free rides you've been able to take on college coattails (be they green-and-white, crimson-and-gold or scarlet-and-gray) are over. The LSU v. Smack Apparel decision has made this clear—in black-and-white.

Technorati Tags: , , , ,